Save on Apple TV+, iPads, Watches and more

It’s no secret that Apple devices tend to be in particularly high demand, whether it’s your nephew who wants an iPad, your sister who needs a set of AirPods or your parent who could really use a new MacBook. Unfortunately, that demand can make finding big discounts on Apple gadgets a bit harder than usual. But make no mistake: Good Apple deals are usually out there, so long as you know where to look.

To make things easier for you, we’re keeping a running list of the best Apple deals on AirPods, MacBooks, iPads and more that you can shop right now. Just note that you’ll find the best Apple deals from retailers like Amazon, Best Buy, Walmart, Target and the like, not from Apple’s own online store. Unless you shop refurbished, you’ll always pay top dollar buying direct (though for some items like iPhones, that might be the best route to take).

Best Apple Watch deals

Apple Watch SE for $169 ($80 off): Those on tighter budgets can opt for the Apple Watch SE and know they’re getting the core Apple wearable experience with few compromises. We consider it to be the best smartwatch for newbies. Though we have a few thoughts on what a new generation SE could look like.

Best Apple streaming deals

Apple

You can snag three months of access to one of our favorite streaming services at a discount — as long as you sign up through Apple (not a third party), aren’t eligible for a free trial of Apple TV+ (which Apple often offers with the purchase of a new device) and you’re a new subscriber or a qualified returning subscriber (meaning you haven’t been a subcriber in the last 30 days). Just note that you’ll be billed at full price ($10 per month) once the three months ends unless you remind yourself (or have Siri remind you) to cancel before then. The deal runs through April 24 and gives you access to a few pretty great original series like Ted Lasso, Severance, The Studio, Slow Horses, For All Mankind, Foundation and Silo.

$9 at Apple

Best AirPod deals

Apple AirPods Max (USB-C) for $480 ($69 off): The AirPods Max are bulkier and far more expensive than Sony’s WH-1000XM5 — the top pick in our guide to the best wireless headphones — and they rely on a flimsy case to preserve power, so we can only recommend them to hardcore Apple fans. That said, they’re the pair to get if you want (most of) the conveniences of in-ear AirPods, they still sound great and their active noise cancellation is among the best on the market. This model is nearly the same as the one we reviewed way back in 2020, only it now comes with a USB-C port and supports lossless audio in wired mode.

AirPods 4 with ANC for $169 ($10 off): These buds have ANC, but they don’t have the interchangeable ear tips you’ll find on the AirPods Pro 2. Even so, they have an improved fit over the last version, plus good sound quality and a heap of advanced features. Also at Walmart.

Best iPad deals

Jeff Dunn for Engadget

The newest entry-level iPad only arrived a little over a month ago, but it’s already seeing a minor $20 discount at a couple retailers. The changes from the previous generation were are relatively minor, but it now comes with a faster A16 chip, more RAM and 128GB of storage as standard. It earned a score of 84 in our review — if you only need an iPad for roaming the internet, watching shows and doing some lighter productivity tasks, it’s a good starter iPad. Also at B&H Photo.

$329 at Amazon

Apple iPad Air 13-inch (M3) for $735 ($64 off): We gave the 13-inch iPad Air a review score of 89 when it was released last month. It has a bigger and slightly brighter display than its 11-inch counterpart; otherwise, the two slates are the same. If you plan to keep your iPad hooked up to a keyboard, the extra screen space is lovely for taking in movies and multitasking for work. In general, the newest Air is a spec bump, but we still recommend it over the standard model if you can swing it: Its display is more color-rich and better at fending off glare, the speakers are more robust, it works with Apple’s best accessories and its performance should hold up better in the years ahead.

Apple iPad Pro 13-inch (M4) for $1,099 ($200 off): The iPad Pro is more tablet than most people need, but it’s the ultimate iPad for those who can stomach its price tag. It’s wonderfully thin, its OLED display is one of the best we’ve seen on a consumer device and its M4 chip can handle virtually anything you’d ever do on an iPad. It’s also the only Apple tablet with Face ID, plus it has a better speaker setup than the iPad Air. We gave it a score of 84 in our review, with the only real drawback being how expensive it all is. This deal on doesn’t truly lessen that — and it’s another deal we’ve seen multiple times in recent months — but it still ties the 13-inch model’s all-time low. Also at Best Buy.

Best MacBook deals and Mac discounts

MacBook Air (M4, 13-inch) for $949 ($50 off): Apple’s latest MacBook Air is another device that only came out last month but already has a modest discount at some retailers. One of the things we appreciated most in our review was the slight price drop for the base configuration. Instead of starting at $1,099 like the 13-inch M3 MacBook Air, the M4 starts at $999. Add in this discount and the fact that the ultraportable packs Apple’s latest M-series chip, and you’ve got yourself a pretty good deal on a capable laptop — one that happens to be our favorite laptop overall. Also at B&H Photo.

MacBook Air (M3, 15-inch) for $999 ($300 off): The last-gen M3 MacBook Air has officially been discontinued, but it remains a superb laptop while the last bits of stock remain available. We gave this 15-inch model a score of 90 in in our review — outside of its slower chip (which is still plenty fast for everyday use), marginally improved camera and inability to power two external displays with the lid open, it’s virtually identical to the newer version.

MacBook Air (M2, 13-inch) for $799 ($200 off): With the launch of the M4 MacBook Air, the M2 model feels a little old — though it’s objectively a solid laptop. We called it Apple’s “near-perfect” Mac in our original review, praising it for its excellent performance, gorgeous screen and thinner design.

iMac (M4, 24-inch) for $1,193 ($106 off): For an all-in-one solution, the M4 iMac is a good pick thanks to its powerful performance, standard 16GB of RAM and improved webcam. Just note that it only comes in the 24-inch screen size option.

Best Apple gift card deals

Apple

If you buy a digital Apple gift card worth $100 or more at Target, the retailer will throw in a $10 Target gift card for no extra cost. The catch is that you need a Target Circle membership to take advantage, but at least it’s free to sign up for one of those. Target says the offer will expire on April 19. As a reminder, you can put an Apple gift card toward just about anything Apple makes, be it a new device, purchases on the App Store or a subscription service like Apple Music. We tend to see this deal pop up every few weeks, but if you often shop at Target anyway, it’s hard to complain about bonus money.

$100 at Target

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